Yoga Alliance Foundation (YAF) a 501 (c)3 embarked on a transformative journey to redefine its mission, increase its impact, and secure greater independence from the Yoga Alliance Trade Association’s 501(c)6. This shift was guided by Onward.
The Objective
The board of YAF aimed to:
- Establish the Foundation’s independence from the Trade Association.
- Enhance its impact on the community.
- Boost its fundraising capabilities.
The Process
Onward undertook a meticulous process to understand the Foundation’s history and the perspectives of key stakeholders. This included:
- A thorough review of YAF’s materials and literature.
- 15 in-depth interviews with critical stakeholders.
- Facilitating focus group discussions to gather valuable insights.
The Result
After analyzing the collected data, Onward facilitated a dynamic board workshop to present the findings. Together, they crafted a revitalized mission, vision, and core values for YAF. This strategic alignment provided YAF with:
- A clear and compelling purpose.
- Defined values for smart decision-making.
- A strategic roadmap with prioritized goals for future planning.
Impact
The collaboration has set YAF on a new path, poised for long-term success and increased impact in the yoga world.