Objective
The Treatment Advocacy Center (TAC) sought to refine its strategic direction and operational clarity. Onward Consultants conducted over 30 in-depth interviews with diverse stakeholders, internal and external to TAC, to gain insights into its mission, strengths, and areas for improvement.
Approach
Onward Consultants developed tailored interview questions for six different stakeholder groups, exploring TAC’s value proposition, impact, strengths, and challenges. By focusing on key thematic areas such as TAC’s focus on serious mental illness (SMI) and legislative advocacy, Onward provided a thorough understanding of TAC’s role in the field along with its challenges and opportunities. Onward then facilitated board discussion and decisions on TAC’s strategic goals.
Result
Insights gathered from the interviews informed Onward’s strategic recommendations around comparative advantage, growth, and effectiveness. By aligning TAC’s initiatives with stakeholder priorities, Onward Consultants help position TAC for sustained growth and impact advocating for individuals with serious mental illness.