Comparative Research for Transformative Impact at Kenilworth Aquatic Gardens

Kenilworth Aquatic Gardens, located in Washington, D.C., stands out as a unique urban park offering a rich blend of natural beauty and cultural history. Known for its stunning water lilies, lotuses, and diverse ecosystems, the gardens serve as a haven for wildlife and a treasured resource for the local community.

Onward Consulting utilized comparative research to uncover best practices and innovative strategies that could elevate the gardens’ impact and sustainability. Our research focused on analyzing the success of similar organizations, providing FKAG with valuable insights and actionable recommendations.

1. Selected Comparative Groups:
• Mississippi Park Connection: Known for its strong partnership with the National Park Service (NPS) and innovative community engagement programs.
• Rock Creek Conservancy: Recognized for its effective volunteer recruitment and training programs, and its robust fundraising strategies.
• Conservancy for the Cuyahoga Valley National Park: A model of earned revenue through diverse public engagement activities and comprehensive educational programs.
• Friends of Saguaro National Park: Distinguished by its high individual donor renewal rates and strong focus on community connections and volunteer recruitment.
2. Key Insights and Benefits for FKAG:
• Innovative Programming: Inspired by the success of Mississippi Park Connection, we recommended introducing kayak rentals at Kenilworth Aquatic Gardens. This initiative not only offers a new recreational activity but also enhances visitor engagement with the park’s aquatic environment.
• Volunteer Management: Learning from Rock Creek Conservancy’s success, we proposed developing a multi-tiered volunteer plan for FKAG. This plan includes a well-organized corporate volunteer experience and targeting affinity groups to build a regular volunteer base.
• Revenue Diversification: Drawing from the Cuyahoga Valley Conservancy’s model, we suggested exploring fee-based visitor services and public engagement activities. These could include cultural events and educational programs, providing sustainable revenue streams for FKAG.

Community Engagement: Inspired by Friends of Saguaro National Park, we emphasized the importance of building strong community connections. This includes conducting outreach to local residents and organizations and developing a membership program

The comparative research conducted by Onward Consulting provided FKAG with a roadmap to enhance its programs, increase revenue, and deepen community engagement. Key benefits included:

• Enhanced Visitor Experience: The introduction of kayak rentals and other innovative programs inspired by best practices from similar organizations.
• Strengthened Volunteer Programs: A comprehensive volunteer management plan that attracts and retains dedicated volunteers, enhancing the gardens’ maintenance and community involvement.
• Sustainable Financial Models: Diversified revenue streams through fee-based services and events, ensuring the financial health and growth of FKAG.

Robust Community Relationships: Strengthened ties with the local community and stakeholders, fostering a sense of ownership and support for the gardens.